YachtWorld.com Surpasses 17,000 Listings

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Neil McCurdy

Yachtworld.com builds traffic, adds new yacht brokers, surpasses 17,000 yacht listings mark

SEATTLE, Wash., Jun. 8, 1999 - YachtWorld�.com, the dominant Internet resource for yacht buyers and broker's, sailed past 17,000 yacht listings and signed up its five hundred and fiftieth yacht broker during the month of May. Traffic to the site also continued to grow at an unprecedented rate.

YachtWorld.com has served over 4 million pages of content each month since the beginning of the year, with average daily page views exceeding 150,000 a day. 

The number of visitors to the site has expanded significantly as more and more people learn about YachtWorld in order to research, locate, and buy a new or used yacht. Approximately 180,000 prospective yacht buyers visit the site each month to view over $4.1 billion worth of boating inventory for sale.

"We are ecstatic about our growth and traffic" said General Manager, Neil McCurdy. "Every day we are signing new yacht brokers from around the country and all over the world. With each new broker comes more photo rich content and listings information, the combination of which is driving more traffic to our site than ever before."

Marine yacht brokers, boat dealers, builders, and manufacturers subscribe to YachtWorld.com's Internet Web site service in order to list their inventory of vessels for sale through a dynamic, multiple listing and management system developed by YachtWorld.com called BoatWizard�. Through the YachtWorld.com Web site, members can control, update, and change their individual Web site, listings inventory and outbound e-mail communications at the click of a mouse. No other site on the Internet offers brokers or buyers the features and utility currently found on YachtWorld.com.

Marine enthusiasts look to the rich photo content and comprehensive listings information on YachtWorld.com in order to locate power and sailboats ranging in size from 20 feet to over 300 feet. Visitors to the site can also leave a personal boat notification message that automatically alerts them by email when a vessel matching their requirements is located or posted on the site.

YachtWorld.com operates as a separate division of The Cobalt Group, Inc., based in Seattle, Washington.

About YachtWorld.com

YachtWorld.com (www.yachtworld.com) provides yacht brokers and builders a cost effective way to target qualified new and used boat buyers over the Internet while utilizing a Web site management system that brokers and dealers can use to control their own inventory. YachtWorld.com operates more than 550 client Web sites, with links to over 17,000 new and used power and sailboats for sale. The site also includes the Boating Yellow Pages with over 18,000 business listings and links to marine products and services, Boats for Sale, Boats for Charter, a marine magazine publications section called the Reading Room and an interactive Discussion Forum section.

About The Cobalt Group

The Cobalt Group� (www.cobaltgroup.com) is the nation's leading provider of Internet marketing, data management, and parts locating services to automotive dealerships. Cobalt services clients holding more than 12,000 new vehicle franchises. Its dealer Web site system has been endorsed by 11 auto manufacturers and 50 of the 100 largest dealer groups in the United States. Cobalt also owns DealerNet� (www.dealernet.com), one of the best known auto destination sites on the Web.

Cobalt was founded in March 1995 and is backed by Warburg, Pincus Equity Partners, L.P. and First Analysis Corporation. Cobalt has 265 employees and is headquartered in Seattle.

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The Cobalt Group, Inc. and Cobalt are trademarks of The Cobalt Group, Inc.
Yachtworld and DealerNet are registered trademarks of The Cobalt Group, Inc.