YBW.com and YachtWorld.com, Europe�s leading marine internet resources, are now set to take the European online brokerage world by storm. In partnership with YachtWorld-Europe, IPC Marine Media�s multiple award-winning Web site is able to offer unrivalled boat sales facilities, with over 1,200 brokers worldwide currently advertising over 35,000 boats online, representing nearly �7billion of business. These brokers are all able to draw on the technical knowledge, practical experience and investment that have pushed YachtWorld and YBW.com to the fore, using the most cost-effective online marketing solution yet developed, generating significant sales of marine leisure craft.
Using the YachtWorld BoatWizard� interface, proven by brokers over four years of development and usage in the US, YBW.com and YachtWorld are set to provide both trade users and their potential customers with unprecedented access to boat listings throughout Europe. This pioneering system already holds the largest picture database to be found anywhere in the world, and additional trade-friendly features, such as the Multiple Listing System (MLS), a member-broker�s only discussion forum, specification database and an online help desk and BoatWizard manual make it the perfect forum for craft sales. The ease of use of the system and its inherent effectiveness have been demonstrated already by the dramatic uptake of users - the buyers themselves who seek a boat first then a broker.
�This very significant agreement further reinforces YachtWorld�s and YBW.com�s position globally,� explained Ian Atkins, European MD of YachtWorld. �We will also be developing a culturally vibrant, pan-European version in French, Spanish, Italian, and German languages.�
The new brokerage section will build on the considerable resources already available for the marine user through YBW.com, a site that already attracts thousands of potential purchasers each week, drawing as it does on so much expertise from Europe�s leading yachting publications. With the history behind titles such as Yachting World, Yachting Monthly and Motor Boat & Yachting, the practical experience behind Practical Boat Owner and Motor Boats Monthly, and the industry and enthusiast interest behind IBI, Ships Monthly and Classic Boat, all leisure and professional users are catered for. It is small wonder that YBW.com has been Europe�s leading marine Web site for the past three years.
The addition of the considerable technical resources and infrastructure behind the YachtWorld proprietary BoatWizard site maintenance tool adds to the considerable draw both in the client-customer interface and the marine B2B market.
�The next few months will see a substantial design improvement in YBW.com, massively extending its already unique content,� said IPC Marine Media Publishing Director Suzanne Russell. �This, in combination with the new brokerage synergies and YachtWorld partnership, will offer unsurpassed opportunities both for yacht buyers and yacht sellers alike.
It is a very exciting time.� New areas of YBW.com are already offering 24/7 information channels to new client bases; no other marine e-portal offers this breadth and depth of content.